Land Rover receives Queen's Awards for enterprise

Source: Manufacturing Digital

Date :27/06/2008 11:13:06

Land Rover yesterday, June 26, officially received two Queen's Awards for Enterprise at its Gaydon headquarters in Warwickshire.

Land Rover received one award for International Trade for increasing export sales by 52 percent to nearly £4billion a year, an increase of £1.3billion in three years.

It also won an award for Innovation for the patented Terrain Response System that sets up the vehicle's engine response and traction to maximise performance on all surfaces. It is the electronic equivalent of having an expert instructor next to the driver.

Presenting the awards on behalf of HM The Queen, HM Lord Lieutenant for Warwickshire, Martin Dunne, described winning not one but two awards as "remarkable" and said the only previous occasion he had presented two awards at one time was to Land Rover in 2001.

‘A group effort’

He added, "This is a mark of recognition for something quite special by a team and not by one individual and there is a very strong team spirit here. This is a fantastic example of excellence becoming a habit."

Receiving the awards, David Smith, the CEO of Jaguar Land Rover, said, "These awards are not only testament to the fantastic cars we are producing but also to the hard work of the teams that operate around the world in the face of fierce competition.

“These are exciting times for Jaguar Land Rover. We're entering a new era, with new models and new directions. There really has not been a better time to be in the automotive industry."